Art direction | Brand Development | Packaging | Print collateral
Apotha came to us for a complete visual identity and packaging rebrand for their plant-based living business. After researching their audience and social community, we decided to set this apothecary apart by avoiding overdone tropes of mystical healer and instead created a minimal identity system that retained warmth and approachability while imparting dependability, which is vital to building trust while selling organic consumable home-made medicine and skincare goods.
The logo mark is a simplified mortar and pestle, an image representative of modern, clean living solutions, and a nod to an apothecary's original tools. Combined with an earthy, terracotta inspired palette, we found a brand aesthetic that speaks healthy, plant-based living for all.