Garage coffee roasters; rebellion with class.

Art Direction | Brand Development | Packaging | Print Collateral

PURE COFFEE ROASTERS branding arose from the concept of combining “high art” with “low art.” Iconic paintings from art history were chosen to accompany the feel of specific roasts, and custom typography, inspired by witchhouse music, was implemented throughout the designs. As PURE is a “garage coffee roaster” their identity needed to feel like a rebellion with class.

PURE Coffee’s aesthetic leverages the idea of simplicity without blending into passing trends of minimalism and the sterility that often accompanies it. Instead, a voguish, distinct voice arises from the off-beat brand elements. Pure has become a pre-eminent voice for the inventive love affair between the punk rock rogue and high-end contemporary.